Hyva and Lift & Shift merge their power to enhance market presence in Southern Africa
Hyva is merging Hyva Southern Africa with Lift & Shift (South Africa) to form Hyva Southern Africa (Pty) Ltd. The merger will create a new powerhouse in sales and service for Tipping Solutions, Container Handling, Waste Management and Cranes in South Africa and other African countries south of the equator.
John Henry Bowman, currently the Managing Director of Lift & Shift, will head Hyva Southern Africa and become Managing Director of the new business which will be located in Johannesburg. The merger will be effective from 1 June 2019.
“The merger of Lift & Shift and Hyva will allow the new company to become an even stronger local organization, to ensure that we deliver reliable, durable and cost-effective solutions which are appropriate to the specific requirements of this evolving countries,” explained John Henry Bowman.
The merger will also help to broaden the portfolio of the product offering for Hyva in Africa. New products such as aerial platforms and side lifters for shipping containers currently sold by Lift and Shift will continue to be an important part of the product mix and key for further development, catering local customers’ needs in the African region.
The "One Stop Shop'' concept will enable our customers to enjoy several benefits through package deals bringing advantages in cost effectiveness, range of services and after sales support, tailored to meet specific customer needs, with more local assembly, some component manufacturing and Hyva’s expertise in application engineering, delivering analysis, definition and implementation of the most efficient product solutions.
Hyva Southern Africa (Pty) Ltd. will continue to work closely with Truck OEMs in line with Hyva’s global strategy.
Commenting on the merger, Martin Kolkman, Vice President of Hyva International & WE-MEA, said, “In becoming a truly global company, much of Hyva’s success has come from emerging markets. Southern Africa presents the opportunity to continue this successful growth and this is a demonstration of Hyva interest in investing in this important area. We will be working to increase the footprint of Hyva through new and existing sales and service dealerships which will have access to the full Hyva product portfolio.”